Wednesday, April 20, 2011

57) Transpac 2011 Tommy Bahama

Looking Good

The 46th Transpacific Yacht Race takes off on July 4, and the lifestyle brand Tommy Bahama has created a new sportswear collection in honor of the race in its 105th year. The lineup includes a technical sailing shoe aptly named the 'Transpac,' with water drainage ports for traction and a choice of three colors. The rest of the tightly-focused collection features casual sportswear pieces: long and short sleeve T-shirts in pima cotton with the Transpac logo and 'Downwind to Paradise' tagline, a half zip pullover in French rib, cotton canvas cargo shorts and logo cap.

At the center of the collection, echoing Tommy Bahama's success at creating Collector's Edition shirts for Major League Baseball, is a Collector's Edition classic camp shirt. Rich silkscreening and embroidered graphics combine the Transpac and Tommy Bahama logos over a scene of racing boats under full sail. On the pocket, Transpac 2011 and race details are printed in a classic maritime-style stencil. This is a limited edition item, each shirt numbered and accompanied by a Tommy Bahama Collector's Certificate.
Transpacific Yacht Club Commodore Bill Lee says of the collaboration with Tommy Bahama: "It's a perfect fit, no pun intended. Transpac is all about yachting, but it's not blue-blazer yachting. This is the race that takes you roaring down the trade winds to Hawaii and a big Aloha! When the welcoming party-and I do mean party-slips one flowered lei over your head, and then another, you want to be, shall we say, casually correct. Did I mention that Tommy Bahama is a perfect fit?"

Terry Pillow, CEO of Tommy Bahama, declared, "The company's "life is one long weekend" philosophy dovetails perfectly with the spirit of camaraderie and adventure inherent in the Transpac."

Tommy Bahama's Transpac collection will be available in June (www.tommybahama.com ) as the fleet begins to gather at Rainbow Harbor in Long Beach, California, for the start of the race.

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